The original title of this post was, “To Church People Who Think We’re Slammin’ You”. Since day one we have had people who just couldn’t get past the vision of Vertical Church.
What we say:
The vision of Vertical Church is to help people who don’t like church meet God.
What some church people hear us saying:
The vision of Vertical Church is to help people who don’t like YOUR CHURCH meet God.
If that’s you I truly hope that you will hear my heart: This is so not our intention. Truth is, the direction of our vision is aimed at the tens of thousands of people who are unreached. When we share our vision we aren’t talking to church people at all yet it seems that some read or hear our vision and think we’re talking about them when all we’re doing is talking to the people we are called to reach.
BY THE WAY, OUR VISION, IT’S WORKING!
Our target is the unreached. Members leaving one church and going to another ISN’T revival – it’s not even true growth – it’s barns swapping sheep. I would add that people who attend one church and begin to attend ours and do not join us in our vision will eventually grow disenchanted with us as we are focused on who we’re called to reach above those we have to please to keep.
CAN WE ALL AGREE THAT THERE ARE TENS OF THOUSANDS OF PEOPLE IN OUR REGION WHO DON’T GO TO ANYBODY’S CHURCH? Many, if not most of these people believe in God and believe that Jesus is the Son of God. Many don’t like church – I know this true as I was one of them before I knew Jesus. Whatever the reason is, they have written off church. Many went at one time. Some feel they didn’t fit in. Still others have been hurt by someone in church. Their dilemma: they believe in God and Jesus but if they have to go back to “church” to get back to God they don’t know what they are going to do because they are done with church. My heart is for those people - those who just don’t fit a regular church mold.
How do you get the attention of those people who are unreached? I think you do whatever is necessary short of sin, right? The vision of Vertical is communicating to those people, “hey, we know you’re there, and we want you to give the church another chance.” We feel compelled to call out to these people as we believe it is the mandate of the church, given by Jesus Himself, to find people, baptize them in His name and lead them to become His disciples. How many times have I been in a conversation with someone about church and tell them that the vision of VC is to help people who don’t like church meet God and they said to me, “that’s me man!”?!? I know… I started a church to reach people like him/her.
We could change our vision to say that we want to help people who don’t DO church meet God, but if we did it would only be in response to people that the vision has nothing to do with. Unfortunately, our vision wasn’t designed to communicate to churches – our vision is designed to communicate with people churches normally do not communicate. Communicating with churches isn’t our vision – our vision is the vision.
What do we do when we see a problem? We find a solution to that problem. What is Vertical Church. A bible believing, bible preaching church that meets in a movie theater and uses rock worship music to reach people with the truth of the Gospel of Jesus Christ. You know what else I believe Vertical to be? I believe it is God’s solution to a long standing prayer that I have had to reach the people that most of churches aren’t positioned to reach.

